关键词: Medical representatives, Motivation, Non-monetary factors, Monetary factors

Abstract: The objective of this extensive study was to analyze the motivational problems of medical representatives (MRs) and to examine the effects of environment, job characteristics and personality variables on job satisfaction. The statistical analysis has revealed that MRs have a variety of different responses for working harder which is strictly required. An interesting job and satisfaction with various aspects of their work especially their position, task area and pay induce them to exert extra efforts. Over all, this study has provided evidence that in order to understand the factors influencing employer's satisfaction, researcher must examine the combined effects of above mentioned factors.

Key words: Medical representatives, Motivation, Non-monetary factors, Monetary factors