Abstract: Current status and existing problems in the Chine secosmetic industry are analyzed from the aspects of industry scale, technology and management level, R & D investment and human resources. Strategies to promote t he industry are also put forward, such as increasing entry barrier to optimize industry structure, tightening regulatory controls to improve quality assurance, fostering innovation and actively exploring modes of collaboration, and training more technical and managing professionals.

Key words: cosmetic, cosmetic, cosmetic industry, cosmetic industry, development strategies, development strategies